How artificial intelligence will change the future of marketing
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, Timna Breßgott low
Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this paper integrates all three into a single framework. Next, the authors propose a research agenda that addresses not only how marketing strategies and customer behaviors will change in the future, but also highlights important policy questions relating to privacy, bias and ethics. Finally, the authors suggest AI will be more effective if it augments (rather than replaces) human managers.
What this paper cites, inside the corpus
| Paper | Year | Cited |
|---|---|---|
| Artificial Intelligence in Service | 2018 | 3,474 |
| Reinforcement learning in robotics: A survey | 2013 | 3,154 |
| Brave new world: service robots in the frontline | 2018 | 2,229 |
| Probabilistic machine learning and artificial intelligence | 2015 | 2,031 |
What cites it, inside the corpus
| Paper | Year | Cited |
|---|---|---|
| A strategic framework for artificial intelligence in marketing | 2020 | 1,841 |
Links
Topics
| AI in Service Interactions | Computer Science |
| Ethics and Social Impacts of AI | Social Sciences |
| Blockchain Technology Applications and Security | Computer Science |
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Provenance
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